Hotel Ziggy

Hotel Ziggy Conversion

West Hollywood, CA

More than a renovation, the reinvention of The Grafton Hotel into the new Hotel Ziggy required a property-wide approach to re-position the space into the new music-inspired concept. The transformation took an emphasis on rock ‘n’ roll history with a nod to David Bowie, aka Ziggy Stardust, the hotel’s namesake. The music lover’s paradise features musical memorabilia, photos, lyrics, and other remembrances of the rock icons who have lived, visited, or otherwise left their mark on the Strip.



Build Type

6 months

A retractable glass garage door partitions one end of the lobby, creating the new, flexible event space dubbed Backbeat, which offers a venue for shows and concerts. Walls were demolished to achieve the wide-open feel of the lobby. As part of the re-vamp, guests check in at the bar, an extension of the ground floor casual dining concept B-Side Pizza. The pizza joint offers a custom pick-up window, allowing locals to order to-go in style.

The new hotel offers decked-out, fully-renovated rooms and suites and poolside guest rooms that double as VIP cabanas.

The property’s three floors of rooms are built into the hillside, dropping into a central courtyard where the pool is located – Hollywood’s only boutique hotel with a saltwater pool. Located in the heart of LA’s Sunset Strip, Hotel Ziggy is among the ’11 Best Boutique Hotels in Los Angeles’ by Travel and Leisure.

Project by the Numbers

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4 floors

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108 rooms & suites

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7 ft. custom pizza window

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Building constructed in 1955

The Team

Dawson Design Associates

Established in 1987, Dawson Design Associates led the interior design for the hotel's conversion into the rock-inspired Hotel Ziggy.

Rossi Architecture

Full-service architecture and interior design firm Rossi Architecture served as the architect for the hotel's transformation.

Axiom Custom

Design studio and fabricator Axiom Custom forged the 7-foot exterior window for B-Side Pizza, serving walk-up customers and hotel guests. 

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